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Mountainous Region


A leading private equity firm that partners with founders and management teams, guided by our Ten Founding Truths

The world doesn’t need another investment firm. What the world can certainly benefit from, however, is a very different kind of investment firm – one that is focused on changing how we think about business. One that is built on a premise that purpose and profit must coexist for a company to be successful in the long run.


At ASGARD, we take a fresh approach to the investments business. We employ three distinct perspectives generated by firsthand experiences of our team that allow us to bring unique and valuable insights to our portfolio companies. These distinct perspectives are:

  • Operational Expertise: We have managed, acquired, turned around, and successfully grown middle market companies in North America, Europe, and the Middle East

  • Capital Markets Expertise: We have raised billions of dollars in debt and equity for companies as investment bankers at leading Wall Street firms

  • Professional Investing Expertise: We have made direct capital investments, both debt and equity, into many companies and achieved above market returns as professional investors at some of the most prestigious investment firms

These multiple perspectives are a real differentiator because we bring experiential, not theoretical, knowledge of all three domains. This experience is fundamental to how our private equity business analyzes, executes, and manages investments. We view each transaction from all three perspectives and then design a creative solution.

Typically, bankers are career bankers, investors are career investors, and operating executives are career executives. We’ve assembled a team that merges those three loosely related yet very distinct disciplines into a complete approach to finance and investing. There is an old saying, you can’t lead people to somewhere you’ve never been. We at ASGARD have been there and can be your trusted guides.

We believe that something as simple as an intention can be a powerful disruptor. It is our sincere intention to have an impact, to serve and support entrepreneurs, management teams, and institutional investors who are building or supporting purpose driven companies and want to make a difference in the world.

We only work with companies that align with our beliefs as outlined in our Ten Founding Truths below. If you believe what we believe, then let’s join forces and make a difference. Welcome to the Realm of Possible. Welcome to ASGARD Partners & Co.


Karan Rai, Managing Partner

Our Ten Founding Truths

1. Business is a powerful platform that can change the world for the better.

2. Life is short, create something of real value that needs to exist in this world.

3. Human potential is near limitless and its boundaries must be explored.

4. Every day you are faced with situations that challenge you and make you uncomfortable, leaving you with only two choices: step forward into growth or step back into comfort.  We choose to step forward every time.

5. There is no such thing as work / life balance - it's all life.  We choose to create our life's work in complete alignment with our personal values.

6. There is incredible power in authenticity.  We make a choice to be completely authentic in all our endeavors.

7. We take pride in mastering our craft and in our ability to bring reason, logic, and deep analysis to solve any problem.  We also understand that there are forces we don't understand and always leave room for intuition.

8. We always leave it better than we found it.  Our 'it' is everything we touch.

9. We believe that where you come from matters most in where you end up.  We choose to come from a place of wanting to serve and contribute on a massive scale in all we do.

10. We love what we do, we love why we do it, and we love who we do it with - if any of the above is missing, we don't do it.
Ten Founding Truths
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